If you order your research paper from our custom writing service you will receive a perfectly written assignment on Sports marketing plan. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Sports marketing plan paper right on time.
Our staff of freelance writers includes over 120 experts proficient in Sports marketing plan, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Sports marketing plan paper at affordable prices ! Nike High School All-American Basketball Game
Victor Nicholson
00-004
Public Relations Optimization Plan
Order Custom Sports marketing plan paper
January 14, 00
Market Summary
Nike is the official home and Athletic sponsor of the 004 High School All-American Basketball Game.
This Presentation outlines a strategic public relations plan for the 004 initiative.
Product Definition
Nike fourth time sponsorship of the 15th Annual High School All-American Basketball Game is a perfect opportunity for Nike to link our commitment to High school Athletes and their Dream of becoming an High School All-American with the game's ideal of School first Basketball second.
Event
Nike All-American Basketball Game
Date April 15 004
Location Madison Square Garden
Time 50 PM eastern
Competition
The competitive landscape
One of our competitors is the Wendy's Basketball Shootout. Their weakness is their game only focuses on All-American athletes from Chicago and New York.
The Nike All-American Basketball Game will have its players from all around the united States. Our game will have twenty-two All-American players from around the United States.
Positioning
Positioning of Product
The Nike High School All-American Game will be the most up tempo style of basketball game than any of our competitors. Our game will have the most competition between its players.
Consumer promise
The Nike High School All-American Basketball Game will give its Consumers the opportunity to see the most talented High School basketball players compete against each other.
Communication Strategies
The Nike slogan for this years basketball game is "It takes more than a jump shot to be an All-American practice hard."
Our target market will be high school students and youth basketball players.
Public Relations
Pre-game press conference
High School seniors will announce for the first time what college they will be attended next fall.
Nike half time game agenda
Student Athlete Awards
Nike -point shootout
Nike Slam dunk contest
Advertising
Strategy & execution
5 Print ads of former High School All-Americans
Magic Johnson
Kevin Garnet
Darius Miles
Vince Carter
Grant Hill
Print ad introduction in /11/0 in Slam Magazine
ESPN Magazine
Local Newspapers around the United States
Posters will be hung through out the United States
Advertising, cont.
"Just Do It" advertising campaign launch
Coaches of the game will be Rick Pitino and Bobby Knight
Give a poster of the five former High School All-Americans with the date and time to anyone who buys Nike apparel two weeks prior to the game.
Promotions
Youth Clinics
Magic Johnson, Kevin Garnet and the High school athletes will host a clinic for children ages 6- at the continental airlines 5 days before the basketball game.
Darius Miles, Vince Carter, Grant Hill and the High School athletes will host a clinic for youth ages 10-14 at the continental airlines days before the basketball game.
Promotions, cont.
All five former High School All-Americans plus this years athletes will host a clinic at Madison Square Garden the day before the Basketball game for High School Students.
Promotions, cont.
Staff of the clinics will wear Nike apparel during the clinics
Participants of the clinic will be given a Nike T-shirt to wear during the clinic
After the clinic participants will be given a Nike travel bag with a small Nike ball, a water bottle, and a Nike head band.
Promotions, cont.
Goals of the clinic
Have all the participants of the clinic want to wear Nike apparel while playing Basketball.
Have participants of the clinic buy tickets to the Nike All-American Basketball Game.
Promotions, cont.
Third-party marketing
National Basketball Association
The Five Former High School All-Americans are current NBA players
The NBA has agreed to advertise the High School All-American game during each of their basketball games leading up to the All-American basketball game.
NCAA
The two coaches of the Nike All-American Basketball Game are college coaches
The Nike All-American Basketball game will be advertised during the NCAA basketball season.
Student Athlete Award
Those student athletes who meet the following criteria will receive awards during half time of the Nike All-American Basketball game.
Average in school must be 85 or above
Must complete 0 hours of community service during their basketball season
Must be attending a college in the fall
Nike All-American Internet Site
Target Date to go live /11/0
Website link www.Nike All-American.com
Announce via website Nike All-American sponsorship
Official roster of coaches and All-American basketball players
Announcement of clinics
Announcement of employment for clinics and game
General Information on Consumer Promotion
Fluid site can be updated when necessary
Please note that this sample paper on Sports marketing plan is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Sports marketing plan, we are here to assist you. Your persuasive essay on Sports marketing plan will be written from scratch, so you do not have to worry about its originality.
Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!