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Customer satisfaction with an organization products and/or services is usually the key to the organizations success and the competitiveness in the market. Satisfaction has been treated as the necessary premise for the retention of customers, and therefore has moved to the forefront of relational marketing approaches. (Rust & Zahorik, 1) In this paper we will be discussing the value of quality in relationship to customer satisfaction within the following industries and businesses

· Manufacturing � Kraft Foods

· Service � Save Mart Supermarkets

Custom Essays on Customer Driven Quality

· Not For Profit - Fresno-Madera Area Agency on Aging

· Government � Madera County

MANUFACTURING

KRAFT FOODS

Kraft Foods Products are among the best-known brands in the world. Kraft's goods are known internationally for their value and quality. High levels of consistency and innovation add to their products value.

Kraft's Mission is "To be the Leading Food Company in the World." In order to achieve this, all aspects of our business must meet high standards that the customers and consumers have grown to expect. Suppliers are essential to meeting this goal. The relationship between Kraft and it's suppliers is not only important but fundamental in providing our customers with the consistently in high quality products. Without outstanding suppliers, Kraft would not be able to achieve superiority versus their competitor. Thus excellent supplier relationships significantly contribute to Kraft's success.

To achieve superiority Kraft looks for progressive, value-added suppliers to fulfill their business needs. Each Kraft supplier is considered to be a leader in its industry peer group. While all suppliers contribute to their success some suppliers perform above and beyond, exhibiting an extraordinary dedication to their relationship with Kraft. These companies deserve special recognition for their contributions. To recognize these extraordinary accomplishments, Kraft has created the Kraft Foods Supplier Excellence Award. This annual award will recognize a selected number of companies for superior performance and significant contributions to Kraft.

Kraft has a worldwide quality vision. It is to achieve undisputed leadership; the Kraft Foods Quality Vision is "To provide consumers with products, packages, services and experiences that are designed to provide superior customer satisfaction." Kraft does this through proactive industry leadership that leads to product superiority product consistency, product safety and product value.

The quality organization will empower Kraft with the guidance and tools to prosper and to achieve competitive advantage in our dynamic global markets via worldwide organization that is recognized as the best in the quality profession. Betsy Holden the CEO says, "the foundation of quality starts with the safety of our products and the security of our process." Kraft feels that this is what has built the trust of consumers over generations. The consumers and what they value define quality. Before Kraft makes any changes to their products, they conduct extensive, repeated testing with consumers to ensure that the change makes the product at least as good if not better than it was before. Kraft believes quality and the customer goes hand to hand, they need each other. Kraft is about quality and the consumer and this is why Kraft products is known as among the best known brands around the world

SERVICE

SAVEMART

Within the service industry, there is only one factor that is important and that is the customer. The only reason that the service industry is in business is to service the customer. There are many ways the service industry has been successful in dealing with the consumer when developing relationships between each other. Some of the ways are as follows

Customer Recognition This is where the consumer is recognized for their contributions to the organization. Whether it is a mere thank you for using their services to a sign posting their name, this all lends to the ability for that company to develop a strong and devoted customer base.

Consumer Contests This has always been a success in dealing in the service world. The way to the consumer is through their pockets, and if there is something offered to the consumer for nothing, there sure is to be excitement.

Discount Pricing This is again a wonderful way to the hearts of the consumer when offering a service. If a service can be offered at a discounted price, the service is sure to be well received.

Flexibility In this day and age, the term flexibility goes a long way. When a company has the ability to accommodate a customer to fit their needs, no matter what, there tends to develop a long relationship between the two. This may be even more important than price in some situations.

Reliability This is something that is very important no matter what the price is. Regardless of how much it costs, if a company will not be around to back up their work or product, that company is considered worthless. Reliability can be measured in number of years a company has been around to the number of references they may have. But nonetheless, reliability is very important to the consumer when dealing with their hard earned dollar.

Money Back Guarantee If there were ever a phrase that paid, this would be it. In the service industry, this is something that holds a lot of weight with the consumers and is looked at as a liability to the actual company providing the service. If they feel that they have an inferior product or service, there would be no way that they would offer such a deal. However, if the company has total confidence in the product, service and personnel performing the service to provide a MONEY BACK GUARANTEE, then they just may have something that the public is looking for and willing to buy.

Discounts offered for Referrals If there was ever a company that would stake their reputation on the efforts of their past performances, they must feel that they are doing it right. No matter what it is that they do, if a discount is offered to the consumer to develop a larger customer base, there must be some kind of confidence within them. This is a way of developing a larger customer pool by providing solid service to one customer hoping that it is passed on to another and another.

Friendliness This is one of the most important service that any industry can offer to its customers. This is one way that they customer knows that they care about them. It is also a good way for the company to acquire new customers based on the good feeling that the customer received while doing business with them. There is no room in any industry to make the consumer feel that they are not wanted nor not needed.

As it is clear to see, there are many ways that the Service Industry is able to satisfy their customers. Each method is a way of taking care of the current customer and attempting to develop a larger customer base. Each of these methods have one common denominator, and that is that that company must provide a service that is solid and sound. The company must be confident that the service provided will help stimulate more customers. And that the service provided is worth the money spent by the consumer.

NOT FOR PROFIT

Fresno-Madera Area Agency on Aging

The Fresno-Madera Area Agency on Aging (FMAAA) receives a grant from the California Department of Aging to provide services to the elderly. The FMAAA is a unique government agency having the flexibility and operating agility of a non-profit organization. Since its inception, the FMAAA has attempted to identify and address, to the extent possible, the needs of the elderly in Planning and Service Area (PSA) 14. The FMAAA is responsible for identifying service needs, coordinating a service continuum, and assuring the quality and cost efficiency of the service network.

The FMAAA's planning process to meet the needs of seniors involves understanding client characteristic needs, as well as conducting surveys to assist them in recognizing the needs of seniors in their PSA. In order to respond to the needs of the elderly, the FMAAA conducted a study of demographics and population trends, as well as the aging population, within their Public Service Area in 000/001.

The FMAAA began the planning process, which involved three different needs assessment activities. These assessments served as an important basis for identifying priority program areas, goals and objectives, and providing direction in determine FMAAA's focus for future goals and objectives.

FMAAA also contracted the "Coming of Age Telephone Surveys" of the 55+ age population in Fresno and Madera Counties. The survey identified unmet needs of seniors and assisted the agency in visualizing the needs of seniors living in rural versus urban areas.

The second assessment activity was the FMAAA Needs Survey, wherein FMAAA conducted an individual needs survey in their PSA in 001. The surveys were distributed to seniors visiting senior centers and other service offices throughout the PSA.

Through FMAAA's Advisory Council, in 001, FMAAA conducted their third assessment activity, which was a Rural Congregate Nutrition Needs survey. The survey focused specifically to measure client satisfaction and identify unmet needs. Senior center site managers served as mediators in distributing the surveys to seniors.

To ensure quality services are being provided by the services that the FMAAA contracts out, the FMAAA requires providers to conduct and submit to the agency an annual survey to measure client satisfaction. Seniors are provided with a self-addressed stamped envelope to ensure all responses are delivered to the agency. The FMAAA also conducts yearly monitoring for all the programs it contracts out. The monitoring evaluates both program performance and fiscal processes. In some cases, the program monitor will interview a client to include a supportive documentation of the program's effectiveness.

The survey results provide information about levels and patterns of service utilization and informal care giving. Through surveys the agency learns more about the health status and social well being of seniors, which assists them with a resource to plan their goals and objectives.

Since the needs assessment of 000 and 001, surveys have been conducted and updated every year to measure client satisfaction and identify unmet needs. The survey results are published and submitted to the California Department of Aging on a yearly basis.

Government

Madera County

In government, quality takes on a different role when we talk about customer satisfaction. Government is a service-oriented organization and does not have any tangible products; they are in the form of packaged information. Some of the products we could fined are; A plan, a course, a design, a procedure, a policy, a speech, a report, a proposal, a diagram, a contract, a schedule, a program, an answer and a few others (Lawton).

Madera County's Board of Supervisors provides the ordinances, rules and policy, supervises the departments, adopts an annual budget and fixes salaries within the laws of the state. The mission is to Serve the public interest in a fiscally responsible manner by providing efficient, cost effective customer service, promoting public health and safety while creating new possibilities with partnerships through a diversified economy. (County Web Site).

The Clerks office of the board of supervisors has the function of keeping track of the boards activities and keeping official records. Assistance is provided through other county departments, agencies, service areas public financing, redevelopment and various committees' within the county. (County Web Site).

Some services

· Equalization the value of property for tax purposes to raise revenue is a policy in the county, one that is not liked but useful in acquiring funds for operation; most of the time this is not satisfying to customers, unless they need to use or are receiving other services.

· A water conservation plan to control flood waters, storm, drainage and other water resources for the public good is for the protection of life and property.

· Maintenance service areas are formed for the purpose of providing funded projects for improvement of roads, lighting, sewer, water, fire and recreation areas used by the public.

· Redevelopment plans for each project area are submitted and hearings are held for public approval, disapproval and feedback before decisions are made on public financing.

· Public organizations provide services for general interest and are expected to be fair in providing public goods for a broad society.

Government provides challenges in implementing Total Quality Management (TQM) because of problems in "securing sustained commitment in the context of political turnover at executive levels, problems of identifying customers, problems in measuring out-puts and products, personnel systems that limit empowerment and the use of teams" (Rainey, 17, p. 6). Failed TQM efforts often display qualities of "insufficient leadership, weak culture, weak management of the change process, and poor provisions for motivation and teamwork" (Rainey, 17, p 6). Application of Total Quality Management is a long-range process, with challenges and opportunities. Critics of TQM call it a management "fad," an issue that challenges governments all the time.

MATRIX

MANUFACTURING INDUSTRY SERVICE INDUSTRY NOT FOR PROFIT INDUSTRY GOVERNMENT INDUSTRY

RECOGNITION ü ü ü

SAFETY POLICY ü ü ü ü

HEALTH POLICY ü ü ü ü

SECURITY ü ü ü ü

CONSUMER CONTEST ü

FLEXIBILITY ü ü

UPGRADE ü ü ü ü

TESTING ü

SURVEYS ü ü ü

RELIABILITY ü ü ü

FRIENDLINESS ü ü ü ü

COST EFFICIENCY ü ü ü

ANNUAL BUDGETS ü

GUARENTEES ü ü

As you can see customer satisfaction is very important in any organization. It is very critical for today's organization to focus on the customer because of the competitive market. If customers are not satisfied with the product or service they will be more likely not to return to the company and not purchase the product again. These customers are also more likely to not recommend the organization to others. As a group we feel that it is extremely important for everyone in the organization to work synergistically towards the goal of customer satisfaction. We feel that this is the most important component to a long-term success for any organization.

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If you order your research paper from our custom writing service you will receive a perfectly written assignment on Comparison of propaganda usage between Hitler and Napoleon. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Comparison of propaganda usage between Hitler and Napoleon paper right on time.

Our staff of freelance writers includes over 120 experts proficient in Comparison of propaganda usage between Hitler and Napoleon, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Comparison of propaganda usage between Hitler and Napoleon paper at affordable prices ! Propaganda is defined by Merriam-Webster as, "ideas, facts, or allegations spread deliberately to further ones cause or to damage an opposing cause." One theme of George Orwell's Animal Farm is the power of propaganda and how it can be used to achieve social control. Orwell supports this theme with his use of plot, symbolism, and use of the protagonist. I will compare the use of propaganda in Animal Farm to Adolph Hitler's use of propaganda in his quest to become one of the 0th century's most powerful dictators.

In the story Animal Farm, there are many different similarities between the characters in the story and people in real life. By comparing Napoleon's use of propaganda to the way Hitler used propaganda, I will illustrate the manner in which both subjects achieved the result they desired.

Napoleon craved power and control and used propaganda as a means to achieve this goal. Napoleon serves as the story's protagonist because of his need for power and desire to achieve complete control of the farm. One of the antagonists in the story is Snowball. Snowball was a pig that was "quicker in speech and more inventive, but was not considered to have the same depth of character." When debating over whether or not to build the windmill, it became clear to Napoleon that Snowball could deliver a better and more convincing speech than he could. If Snowball were to gain the support of all the animals, it would certainly hinder Napoleon's plan to control the farm. Napoleon puts an end to this threat by calling in the dogs and having Snowball chased off of the farm, thereby securing his place as "leader." Once in control of the farm, Napoleon had to make sure that no one would challenge his decisions. To do this Napoleon resorted to the use of propaganda. By spreading rumors about Snowball, he could persuade the other animals to believe that Snowball was a traitor and a coward.

Napoleon's strongest propaganda tool is Squealer. Squealer is "a clever and cunning pig that is intelligent, as well as a persuasive speaker." He plays a major role in the spread of propaganda in many ways. One example of propaganda being used to Napoleon's advantage is when the animals question the unbalanced distribution of milk and apples among the animals. Squealer convinced the animals that it was for their benefit. Squealer is less than truthful when he says the pigs dislike milk and apples and must eat them because they contain substances that are necessary to the health of a pig. Without apples and milk the pigs will not be able to perform their management duties and Mr. Jones may come back and take control of the farm. This propaganda effectively instills fear in the animals because they believe their leaders are sacrificing for the good of everyone on the farm, so they no longer feel the need to question the motives of the pigs.

Custom essays on Comparison of propaganda usage between Hitler and Napoleon

One of the most influential dictators of the 0th century was Adolph Hitler. Like Napoleon, he also used propaganda as a means to gain social control. Just as Napoleon had his "Squealer," so did Hitler in Paul Joseph Goebbels. Goebbels was chosen as propaganda leader of the Nazi Party and his work as a propagandist significantly aided Hitler's rise to power. Hitler used many forms of propaganda but was most successful in using words. Hitler made many enthusiastic speeches and gained the sympathy of the German people while at the same time gaining their support. By gaining social backing, Adolf Hitler could take control and invoke a revolution that would cause political chaos and provide Hitler with the perfect opportunity to become dictator. Although Napoleon was not a great speaker, he did have Squealer who would actually speak to the other animals and tell them what to do and what to think. Successfully persuading the other animals to do as they are told, Napoleon could do anything he wanted and no one would stop him or have the desire to stop him until it was too late.

I found it symbolic that Napoleon had three dogs escort him around the farm for protection and intimidation. This is similar to the way Hitler displayed a large military army in front of the German people as a morale booster, and in front of the world to intimidate and discourage other countries from either attacking or resisting.

One of the many underlying plots in this story is the conflict between truth and lies. In order for Napoleon to take control of the farm successfully he must constantly distort the truth about certain past events and even change the laws they created to suit his own needs. This, of course, is one of the very purposes of propaganda. Napoleon directs Squealer to tell the other animals that they have enough food when in fact starvation was staring them in the face. Another example of this indirection is when they wrote the original fifth commandment that said, "No animal shall drink alcohol." Later in the story Napoleon comes to enjoy alcohol and has Squealer rewrite the fifth commandment to say "no animal shall drink alcohol in excess." This shows that Napoleon is only interested in his own selfish desires, but by this time the animals believe without question anything that he says.

Under Hitler, worker protections were dismantled, one by one. Soon workers were laboring for longer hours for less pay. Since there were no trade unions left, the workers had no recourse. The Social Democrats were not organized and did not offer a solid front for opposing Hitler and his plans. The people soon found themselves overwhelmed by a highly organized and aggressive army of Nazi Party appointees who did whatever Hitler told them without question. This runs closely similar to what happened on the Animal Farm. As the animals surrendered all control to Napoleon, the lives of the animals worsened. Napoleon's plan was not for the animals' benefit at all. In both Hitler's and Napoleon's cases, they took advantage of the power that the people entrusted to them.

Both Napoleon and Hitler rose to the highest attainable position in their land. Their similar individual strengths allowed them to accomplish this. They both had a mastery of propaganda. More importantly, they knew how to use propaganda to unite and manipulate their people into following their leads, no matter how questionable. Once they had public support, they could and would use fear and loyalty to further push the boundaries of how far their society would go for them to be the ultimate super power. Napoleon and Hitler managed to destroy many lives and completely change the social, economical, political, and geographic structures of each of their worlds. Hitler said, "Without law and order our nation could not survive." Napoleon and Hitler sought law and order in the worst ways possible and many suffered the consequences.

Please note that this sample paper on Comparison of propaganda usage between Hitler and Napoleon is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Comparison of propaganda usage between Hitler and Napoleon, we are here to assist you. Your persuasive essay on Comparison of propaganda usage between Hitler and Napoleon will be written from scratch, so you do not have to worry about its originality.

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If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on Growth and Development of the Preschool child. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Growth and Development of the Preschool child paper right on time.

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In trying to find a client for my Growth and Development paper, I found myself at P.B. Day Care Center; the day care I went to as a child.

PBDCC is a public day care for children ages -5. While most children who attend do speak English as their primary language, some children speak Spanish only.

The staff is bilingual, and teach both English as well as Spanish. There are approximately 50-75 students total. I decided to go upstairs where the bigger kids are.

I observed all the children for a while before zeroing in on a little boy named J.T. J.T. was the youngest of the bigger kids. He had just turned 4 the day before

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classes started. One teacher suggested that he may be interesting to observe since he was new to upstairs and was still trying to adjust. J.T. lives at home with his

mother (a banker), his father (a fireman), and his older brother (yrs. old).

Theoretically, according to Erikson, J.T. is in the Initiative vs. Guilt stage. He will develop initiative if he is made to feel positive about an activity. At this same

time his conscience is also developing; he is learning right from wrong and will feel guilt if his inner voice tells him that he is bad. Children at this age feel a great

sense of accomplishment and satisfaction in their activities. Physically, 4-year olds have an average weight of 6 /4 lbs and an average height of 40 1/ inches.

Their body types are slender and sturdy. They learn by example, yet are very independent. Their motor skills are more developed and they can use scissors

efficiently and can catch a ball reliably. During play,these children like to imitate adult behaviors make believe is a reality at this time. These children tend to identify

more with the parent of the opposite sex, and like to tell tales of thier family to others. (Wong, Ch.1).

J.T.seems to fit the theoretical description above fairly well. He is 5 lbs and inches tall (there was a scale in the nurses office). He definitely had a sense of

initiative. He was building a tower for me, and each time I gave him praise he would tell me, watch, I can do it bigger. He definitely seemed to have that great

sense of accomplishment! When he built it too high, the tower fell and broke. He looked at me and I did sense some shame there, as if his inner voice was telling

him that he was bad. After being told it was ok, he seemed fine. We then went to play with Play-Doh. He asked me to show him how to make a hotdog, but

then said, Me do it halfway through the demonstration. There goes the learn by example and very independent part! He told me alot about his family, including his

bird Chippy. However, he seemed to identify more with his father rather than his mother as the textbook says he should. He talked alot about his dad riding in the

fire truck, and also said he wants to be a fireman.

J.T. seems to be still working on the initiative vs. guilt issue. His motor skills seem to be exactly where they should be at this stage. He can walk down stairs

using alternate footing, and can catch a ball. His language is also where it should be as he is able to name almost all his colors, and can count to 0 in both English

and Spanish. He is able to remember simple songs and is also very inquisitive. Socially he enjoys entertaining, and is very social. He seems to have lost most of the

egocentristic attitude which I attribute to having an older sibling.

In an effort to promote optimal developmental advancement I believe that the main goal with this child is to promote a feeling of initiative rather than guilt. He

should be praised whenever he does something good, yet not told that he is a bad boy when he does something wrong. His parents should instead explain to him

that he is not bad, but rather what he did was bad and explain why. Supportive parenting will continue to help J.T.s development into the School-Age or

Industry vs. Inferiority stage.

Please note that this sample paper on Growth and Development of the Preschool child is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Growth and Development of the Preschool child, we are here to assist you. Your cheap custom college paper on Growth and Development of the Preschool child will be written from scratch, so you do not have to worry about its originality.

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If you order your essay from our custom writing service you will receive a perfectly written assignment on My opinion of the beliefs and impact on society the Moonies have. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality My opinion of the beliefs and impact on society the Moonies have paper right on time.

Our staff of freelance writers includes over 120 experts proficient in My opinion of the beliefs and impact on society the Moonies have, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your My opinion of the beliefs and impact on society the Moonies have paper at affordable prices ! Some people may and may not want to join the Moonies for various reasons such as early mornings, a lot of physical and mental exercise such as chanting and stretching, the amount of prayer and worship involved, the rituals they perform, their beliefs about God and the universe, and the restrictions they have on society.

Some people are just too lazy to wake up early in the morning to perform rituals, prayers and exercise. This may put them off joining the sect and not look further into the sect. Others may enjoy the early mornings and the exercise because they see it as a way to keep fit and healthy.

The amount of prayer and worship involved in the sect may also make people think twice. People may not want to pray or worship Sun Myung Moon because they can't be bothered, they can't stand the sounds produced from the chanting, or they aren't committed enough and would fail to keep up with the sect. Others may like the sound of constant chanting of the scriptures and the worship and prayer for eternal life with God through the leader of the Moonies.

Some rituals the Moonies perform may seem farfetched to interested people. They may not like or enjoy wearing formal clothing to the church, the prayers that are said during the masses, the commitment involved with these rituals, or the scriptures written to describe God and how members of the Moonies will be with Him in paradise for eternity. Others may like the sound of these scriptures and may believe that it is better than the religion they are with now. They enjoy these rituals because it makes them feel welcomed and loved.

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The restrictions that are enforced with the sect may not be very appealing to people who look at the Moonies. Strict marriage rules and no sex could put someone under a lot of pressure. Also drugs and smoking are banned, which could be a problem for addicts. Other people might see the sect as good and healthy environment with less crime and problems that are associated with other religions. It could be the chance to create a family and also be safe.

Please note that this sample paper on My opinion of the beliefs and impact on society the Moonies have is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on My opinion of the beliefs and impact on society the Moonies have, we are here to assist you. Your persuasive essay on My opinion of the beliefs and impact on society the Moonies have will be written from scratch, so you do not have to worry about its originality.

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If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on Microsofts purchasing problem. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Microsofts purchasing problem paper right on time.

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Microsoft's Purchasing Problem

Problem

Microsoft today is finding that it has problems just like any other company. Problems could come from anywhere as far as cost reductions. All the material used in this paper is taken from the article Microsoft Takes Steps to World Class Procurement.

The problem that Microsoft found when it was looking at its financial material was that it needed to start cutting costs. Steve Ballmer the CEO of Microsoft issued a 1 billion dollar cost savings goal in 001. Today Microsoft was about to meet and exceed this goal. The goal was to be accomplished in 4 months and at 0 months Microsoft was sitting at $85 million. The cost savings could not have even come close to 1 billion dollars if it wasn't for a worldwide procurement strategy led by Don Jones. Since Microsoft keeps on growing into new markets and new lines of products the cost cutting goal is harder to accomplish.

Microsoft

Microsoft is an ever-growing company from numerous new products in existing product lines to new products in new product lines. A new product that Microsoft recently put out two or three years ago was the X box. The X box is a gaming system that is different from what Microsoft usually puts out for products. Since the X box has come out Microsoft has had to go overseas to get the raw materials to put it together.

Environment

The environment that Microsoft works in is a very global industry. Everyone all over the world has computers and they use Microsoft's software. Not only does Microsoft have to ship its software globally but also the material it brings in comes from different markets other then domestically. Microsoft today is the leader in the computer software industry. According to Microsoft financial statements history it brings in revenues quarterly from 5.5 million to 8.5 million. Revenues have increased over the years since Microsoft went from a domestic company to a global company. The Global environment that most companies are in now a day makes it a little harder to coordinate a very effective purchasing strategy. There are many factors that have to be taken into account when a company is dealing with suppliers in different countries. The two risks involved are political risks and economic risks. The economic risks deal with the currency changes, the fluctuation of the countries current currency compared to the American dollar. The political risks come from dealing with a company in another country and there political affairs.

Problem Resolution

The problem resolution began when Microsoft hired Don Jones to help out with the procurement strategy. The first thing that Don Jones and his procurement staff did was develop a set of online tools for use by the employees of Microsoft to buy indirect goods and services. Microsoft has online tools that let employees pick up day-to-day things that they need like PC's that are replaced quite often at Microsoft. Microsoft keeps the technology that it uses updated.

MS Market

One of the online tools that is used is MS market. MS market is the foundation for Microsoft's purchasing system. The MS market system allows company employees to buy goods and services from suppliers worldwide. With MS market Microsoft employees have the authority, when buying goods, to set spending limits. According to Don Jones, "Our online tools are so advanced that we pushed the buying function out into the business units." Microsoft gives its employees in each business units the power to find suppliers that are low cost. According to Don Jones, " Orders don't flow through procurement, nor do we select all suppliers for the business. What we do in procurement is guide employees to do the right thing."

Microsoft has 7 separate business units inside the company. The seven units are Client, Server Platforms, Information Worker, Business Solutions, MSN, CE/Mobility, and Homes. Usually on average these seven units spend about $10.5 billion annually.

Global Purchasing

The things that Don Jones and the purchasing department are doing now to decrease costs are pretty big. The first step that purchasing is working on is increasing the worldwide purchasing staff that Microsoft has by 50% in 18 months. This includes hiring experienced purchasers like when Microsoft hired Ken Litton. Ken Litton was the former vice president of sourcing at Rockwell International. Microsoft also has hired Winston Smith; Smith was the supplier diversity director for AT&T. Both of these guys have a lot of experience in the purchasing and supply chain field.

The second step that Microsoft has taken is to strengthen the reporting systems of purchasing in different countries. For example some buying groups that are in Asia report directly to the head of purchasing Don Jones. It is like this in all countries that Microsoft has buyers in.

Microsoft has been working on a few things to cut even more costs and to help out its purchasing department. The first is enhancing MS Market and starting up a new program called MS Spend. MS Spend is a program that will capture spending activity by United Nations Standard Products and Services Code of each business. The second thing Microsoft is doing is introducing MS Vendor Program. MS Vendor Program is a supplier management tool; it helps bring together a wider base of the companies suppliers.

Suppliers

A big part of what Microsoft has to buy is print and packaging for its products. Currently Microsoft is buying print and packaging for its X box, Windows, Office, the mobility group and the Great Plains division. On print and packaging alone for these divisions Microsoft spends $5 million annually. Microsoft was able to cut $0 million in costs by just finding the right suppliers. Microsoft had 15 suppliers for print and packaging and it was able to cut this down to about half. There have been a few other things that have been used to cut costs by reducing the amount of suppliers. By bringing together the purchasing of blank compact discs Microsoft reduced costs by $1 million dollars. One individual business unit was paying $1.0 per compact disk while a different business unit was only paying $0.0. When Don Jones came in and brought the purchasing units together and consolidated most of the practices Microsoft really started to cut costs.

Purchasing Council

A major change that Don Jones made when he came to Microsoft was to set up a purchasing council. The purchasing council consists of key decision makers and budget watchers in each of the seven business units. The council comes together about once a month to discuss the purchasing strategies that each business unit is using. The council also discusses business goals and then it also talks about how to align the purchasing strategies with the business goals. The council also goes over new purchasing strategies and supplier scorecards, which purchasing uses to rate suppliers.

MS Market

MS Market is a very useful tool that really helps out the purchasing department at Microsoft. MS Market is Microsoft's computer system that places orders electronically with suppliers. MS Market gives Microsoft an easy way to add new suppliers to the database. A supplier only needs to fill out a questionnaire and they will be in the system. The best part about MS Market is that as soon as an employee types what it needs into the system, the system matches the purchase to the best supplier for the job. MS Market is used mainly for indirect goods and services. MS Market is used to purchase $6.8 billion worth of products or raw materials annually.

Microsoft also has a Microsoft Vendor Program or MSVP. MSVP provides standard contracts for Microsoft to do business with its suppliers. Microsoft uses $5. billion of the companies spending to buy supplies from suppliers in the MSVP system.

Supplier Scorecards

Another key to cutting costs for Microsoft is how it rates its suppliers. Microsoft does not want to waste its money on bad suppliers so it keeps very tenuous records. When a supplier becomes unfavorable in the system he is then dropped. Just up until a little while ago procurement was not the ones who measured supplier performance. When Jones came to Microsoft he made it a priority that purchasing rated the suppliers since it was the department that worked with them. The purchasing department came out with scorecards to rate the suppliers. Microsoft spends about $10 million annually to measure the suppliers. The measurements on the scorecards are quality, value, service, innovation, delivery, organization health and supply chain management. According to Don Jones, We're connecting everyone in the company with the best suppliers through tools and practices and then measuring performance of those suppliers. We are going to expose that rating to everyone at Microsoft who may want to use that supplier in the future."

The scorecards not only have helped out Microsoft with picking the right suppliers but it also helps out the suppliers. The suppliers now know what they have to concentrate on and do well on. Before the suppliers were not really sure what Microsoft was judging them on. The suppliers didn't know if they were being chosen for what they did or if people just picked them because they were biased towards them.

Analysis

Microsoft Market

Microsoft is such a big company that it needs to have an electronic or computerized system to order its goods. Most companies can't have a system like this because it costs too much money. The system that Microsoft has, Microsoft Market, is like an ERP system. An ERP system lets companies control and manage inventory. Some ERP systems can also give supplier selection assistance, supplier performance measurement and control. These are a few things that Microsoft Market has that are in ERP systems. The implementation of Microsoft Market has already been done so the implementation cost has already gone through. According to Purchasing and Supply Chain Management," Although ERP systems hold out the promise of improved integration, some companies is finding the implementation process to be expensive, and in some cases ineffective." This has not come into play for Microsoft yet the system seems to be doing exactly what Microsoft thought it would. It is helping them pick better suppliers, and it is making it easier to purchase everyday products. The fact is Microsoft is a very big company so it needs the computerized system. Supplies come in and out of Microsoft everyday and a computerized system cuts down on a lot of paper work. Another reason that Microsoft Market is a great idea for Microsoft is the fact that not only can it work with individuals who are internal to Microsoft but suppliers that are external use it as well. According to Supply Chain Management and Purchasing, "As supply chain members increasingly work together, integration must occur between different functions that are internal to the organization as well as between parties that are external to the organization." A good way to do this is through Microsoft market not only can Microsoft have internal accountants, purchasing, manufacturing, engineering, marketing and logistics involved but it can also bring together suppliers, warehouses, and transportation providers as well.

Suppliers

I feel that the first good idea that Don Jones had was to set up the computerized system for purchasing. The best idea that Microsoft had was to cut down on the amount of suppliers it had. Like I stated with material from the article Microsoft had too many suppliers supplying the same items. Microsoft had 10 to 15 suppliers to supply blank compact discs at many different prices. The fact that Microsoft cut the suppliers down to the best and most reasonably priced and used them for the same products time and time again really helped to cut costs. When one supplier has compact discs for $0.0 and another for $1.0 and sometimes part of a department is ordering from the supplier who has the higher priced one the costs will be higher then it should be.

When Microsoft cut the supplier field down it was able to work with certain suppliers. I feel that Microsoft should pursue collaborative relationships with its suppliers. According to Purchasing and Supply Chain Management, "A firm can gain many advantages by pursuing closer relationships with suppliers." A few advantages that the book says is the development of mutual trust. If Microsoft builds trust with its suppliers it can share data with them to see what area it could cut costs even more. Microsoft can work in a joint effort with its suppliers to help cut costs. Purchasing and Supply Chain Management says that another advantage is the opportunity to evaluate which suppliers should receive longer-term contracts. Longer-term contracts could help Microsoft and its suppliers come up with new technological ways to cut even more costs. Having a collaborative relationship will also help with quality problems. According to Purchasing and Supply Chain Management, because suppliers play an important role in an organization's overall success," it is not difficult to see why choosing only the best suppliers supports higher performance." This is the reason Microsoft cut down its suppliers it wanted only the best. Most of the suppliers that are used are relatively large and give Microsoft plenty of options.

Worldwide Sourcing

Microsoft went into worldwide sourcing which I feel is a very good idea. There are a couple of risks that go along with sourcing worldwide and they are political risks and business risks. According to Purchasing and Supply Chain Management the four reasons companies source worldwide are to achieve cost/price benefits, to ensure better quality, to gain access to technology, and to access the only source available. A couple other reasons that the book points out is to introduce competition to the domestic supply base, satisfying counter trade requirements, reacting to the sourcing patterns of competitors, establish a presence in a foreign market, and increased supplier responsiveness. These are all good reasons for Microsoft to source globally. Microsoft already had very good control of the market in the United States so it was a good idea to source globally so that it could get into new markets.

Microsoft I feel has done a very good job with the problem of cutting costs. At the same time it cut costs it tremendously improved its purchasing department. Before Jones came to Microsoft the purchasing department was a mess. Even though Microsoft has improved and has cut some of its suppliers down I feel it is time that it starts to build collaborative relationships. It really helps out the supply chain when a company can get help with certain problems from people that are involved. The key for Microsoft to become even better is to build long-term relationships to help it keep progressing.

Works Cited

Avery, Susan. "Microsoft Takes Steps to World-class procurement" Purchasing.

April , 00.

Monczka, Robert M, Trent Robert J, Handfield Robert B. Purchasing and

Supply Chain Management. P. 1-17, -5, 6-65. 00

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Enlightenment Philosophers DBQ

There were many philosophers throughout the Enlightenment period. Some of these great thinkers shared similar views on related ideas, others differed completely. I personally agreed most with John Locke's philosophies. Locke was born in 16 and died in 1704. His works concerned human nature, how the structure of a society should be set up, and other issues to that effect. Locke's philosophies and books are all applicable to our society today and some of our country's political foundations are based on his notable philosophies.

I agree with his reasoning on why an absolute monarchy is no form of a civil government. I believe that the people who make the decisions for their country are their country and that "the people' should have equal power and all be on the same level socially and politically. Like Locke, I believe that a superior to judge between right and wrong and to punish those who do wrong is absolutely necessary, yet the power should be in the hands of the people and not a monarch. Before the enlightenment, both secular and religious worlds were in a power struggle and became extremely corrupt, proving that "absolute power corrupts absolutely'.

Locke stated ...and have a common established law and judicature to appeal to, with authority to decide controversies between them and punish offenders. I have no doubt that to have structure and a judicial system in a society is essential and without it there would be complete and utter chaos. I also agree with Locke on the subject of why a civil society is better and more productive then living in the state of nature. Locke's state of nature was a state of liberty, and all people were considered equal, but there was no authority to enforce the law which I believe to be greatly problematic. Without laws or government, a state or country is bound to be inextricable and completely disorganized which are not good conditions. With such disagreeable circumstances the people are bound to fight with one another and act cruel causing the overall conditions of the state to worsen even more. Locke philosophized that a civil state should be formed for three significant reasons; an established law was needed, authority to judge right from wrong according to the established law, and a power to back and support the sentence when right and give it due execution. I find these three reasons to be substantive in our society today and without those factors our society would be in a disordered situation where nothing functions correctly and all people are corrupt.

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Our staff of freelance writers includes over 120 experts proficient in Pornography and Sexual Violence, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Pornography and Sexual Violence paper at affordable prices ! My topic is Pornography and Sexual Violence and my research comes from Taking Sides Clashing Views on Controversial Issues in Human Sexuality, by Robert T. Francoeur and William J. Taverner. An issue presented in the text asks if pornography is harmful to women � is the use of pornographic material directly linked to physical and sexual abuse to women? (Francoeur & Taverner, 000). Ill provide both sides to the argument and let the debate begin.

Researcher Elizabeth Cramer says yes to the relation between porn and violence. She states the theory of pornography…using pornographic materials actually teaches the user that women are there for the gratification of men, and that women enjoy the sexual liberation that violence brings, (Francoeur & Taverner, 000, p. 0). Cramer offers results from a 188 survey of 45 adult-only, X-rated films, and found that 60% of the video time showed explicit sexual acts, and of these actions, 8% were considered exploitive, with men doing 80% of the dominating/exploiting. A womans rape was shown in over 50% of the films with a male rapist leading the attack 0% of the time. Physical abuse appeared in 7% of the videos, and men were usually portrayed as professionals, while the women were housewives, students, or secretaries. Cramer believes the message these videos send is a distorted characterization of both male and female sexuality that is particularly degrading to woman. (Francoeur & Taverner, 000, p. 0). To that, I say, No S # % T!

Cramer also provides the findings to a 14 Relationship Inventory, assessing the status of relationships including information about pornography use. The survey was given to 87 women who had pressed physical abuse charges against her intimate partner and four questions with a yes/no option were asked (1) Does the man who abuses you EVER use pornographic magazines, films, or videos? () Does the man who abuses you EVER show you or make you look at porn in magazines, films, or videos? () Does the man who abuses you EVER ask you or force you to act out the pornographic scenes he has looked at? (4) Does the man who abuses you EVER ask you or force you to pose for pornographic pictures? The results are scary - forty percent reported pornography use, and of these, 5% had been asked or forced to reenact scenes they had been shown. Thirty-six women had been raped, and of these, 74% stated that their partner used pornography, and 6% were reminded of porn during the attacks (Francoeur & Taverner, 000). In considering the findings, Cramer emphasizes, …pornography was defined by saying, We are talking about when women are held down and hurt, thus making sure that the women were not reporting on simple nudity. Second, the entire sample was women who had been physically or sexually assaulted by their male partner within the previous 1 months (Francoeur & Taverner, 000, p. 07). Bottom line, according to Cramer and her associates, sex coupled with porn can lead to increased violence and trauma for a woman.

Now for the other side. Law Professor Nadine Strossen claims, the perils of pornophobia…is the notion that that sex is inherently degrading to women. (Francoeur & Tavener, 000, p. 00). Her theory, based on thoughts from writers Germaine Greer, Betty Friedan, and Betty Dodson, is …women should not be seen as victims in their sexual relations with men but as equally assertive partners, just as capable of experiencing sexual pleasure…the condemnation of pornography can be carried too far and universal censorship is not the solution to end violence against women (Francoeur & Tavener, 000, p. 0). Strossen suggests that censorship in any form derails feminism, and credits law professor Catherine McKinnon and writer Andrea Dworkin with the idea that …sexist concepts of marriage and family, or pent-up rage - is the preeminent cause of discrimination and violence against women. Their solution is seemingly simple suppress all pornography. (Francoeur & Taverner, 000, p. 0). Strossen disagrees with the pornophobic feminists who believe sex � even consensual and non-violent � is an evil from which women must be protected. In other words, she is asking that we dispute the Victorian idea that woman are sexual victims and that men are ravenous fiends.

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Strossen rallies against pro-censorship feminists and distances herself from the old school family values champions like Jesse Helms and Phyllis Schlafly, saying they are less interested in protecting women than in preserving male dominance, a common hatred of sexual expression and fondness for censorship unite the two camps. (Francoeur & Taverner, 000, p. 10). The pro-censorship feminists base their efforts on the assumption that ridding society of porn would reduce sexism and violence towards women; according to Strossen, the opposite goal will result, and states, This mutually reinforcing relationship does a serious disservice to the fight for womens equality. It lends credibility to and strengthens the right wing and its anti-feminist, anti-choice, homophobic agenda…there are no consistent correlations between the availability of pornography in various communities, states, countries and their rates of sexual offenses. If anything, studies suggest an inverse relationship a greater availability of sexually explicit material seems to correlate not with higher rates of sexual violence, but with higher indices of gender equality. (Francoeur & Taverner, 000, p. 10). Note that Singapore has tight restrictions on pornography yet a higher increase in rapes than does Sweden, a country with relatively liberal obscenity laws (Francoeur & Taverner, 000). Is it simply about exposure � no pun intended?

This is a tough call for me to make � I am a firm believer in the First Amendment providing freedom of speech, and I appreciate the fact that I can listen to, read, write, or pretty much engage in any activity that I choose. In my opinion, pornography is subjective � I couldnt say it any better than former U.S. Supreme Court Justice Potter Stewart when he said, I shall not today attempt further to define obscenity and perhaps I could never succeed in intelligibly doing so. But I know it when I see it (Francoeur & Taverner, 000, p. 0). Like beauty, pornography is in the eye of the beholder, and these days, is not just contained in plastic behind the counter at your local 7-11. All I need to do is click my remote and I am deluged with images of chicks with little clothing, song lyrics all about f-ing, and the idea that hot is cool and less is more. Porn? Yes. Connected to violence? Sure � just because you look like you want it doesnt mean you do � the old adage that no means no still rings true.

Some questions for debate

Is porn a tool � like any other tangible weapon � for violence during sex?

How does the media � dont get me started � encourage sex and violence?

Is it simply a case of the First Amendment and the notion that porn doesnt hurt � people do?

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