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Our staff of freelance writers includes over 120 experts proficient in House of Vettii, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your House of Vettii paper at affordable prices ! Roman houses of the wealthy were made to be luxurious, and their exteriors were not always pleasing. The house of the Vettii is no exception with its flat monotone outside walls, trapezoidal shape, and small, squat squares for windows, it appears clumsy and ugly to a pedestrian. Yet inside the structure one could walk over exquisite tile mosaics, stroll in beautiful gardens, and be dazzled by colourful frescos depicting stories taken from Roman culture.

The House of the Vettii was introverted, exposing only a few tiny windows to let in small amount of air and light. Wealthy homeowners preferred to ignore the street level noise and turned to the privacy and comfort of their houses. For fresh air and comfort, the residents of Vettii turned instead to the peristylium, a large open room in the rear of the house containing a garden surrounded by pillars. The Vettii peristylium contained an elaborate fountain and had beautiful frescoes painted on its walls, but piscinas (fish ponds), or statues were also used in gardens.

While the peristylium was the centre of rear of the house, with all of the rear rooms grouped around it, the forward rooms of the house were built around the Atrium. The Atrium had its origins in the Greek megaron, a large prominent room with a hearth in the centre. The atrium sometimes roofless, but always having a compluvium, a square opening on the roof allowing rainwater to fall to the impluvium, a pit below to the compluvium in the centre of the Atrium that caught rainwater for the house reservoir. People must always pass through the Atrium to access the rest of the house, making it a living room and a reception hall for visitors. Chests were found near the atrium and the business office would have been strategically placed here in order to provide a careful view over visitors to the house and to protect the chest.

While the residents would have often hold dinners and parties for friends on special occasions, the Vettii townhouse was not designed for large gatherings. While the house is large, it is divided into many private rooms and service quarters, and lacks a large hall other than the Atrium or the peristylium, thus it is unlikely it could host more than forty guests for a Banquet. Instead of being host to a large party, the Romans would have preferred to be lounged more intimately in the small luxurious rooms, served by their slaves.

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The House of the Vettii may have the most extravagant examples of Roman artwork ever discovered. Virtually every wall has a beautiful frescoes depicting mostly mythological tales from Roman and Greek culture. A mural shows Cyparissus being changed into a cypress tree having killed a favourite deer of Apollo, and another the torturing of Ixion, who had courted Hera, Zeus' wife, inciting his wrath. This emphasis on mythological stories that were mostly Greek in origin, displays the influence of religion on art and culture to the Romans. There are also murals involving traditional good omens such as a hanged rabbit symbolizing bounty, or more lewd talismans, such as a large mural of a man weighing his phallus, a sign of good fortune and fertility, or paintings of sexual activity in one of the bedrooms promoting fertility.

The relatively large service section of the house left of the main Atrium relative to the entrance reveals the large amount of slave servants the residents employed. These slaves would provide for the relaxed lifestyle the residents would have enjoyed.

One section common in wealthy Roman homes was missing in the House of the Vettii�a shop. Many upper class Romans despite their wealth had shops such as bakeries or tanneries built into their houses whose goods were sold onto the street. These shops were called tabernae, and were sometimes designed into the house or added in later. Their absence suggests primary role of luxury home the House of Vettii had.

The House of Vettii was found vacated. Fortunately, the residents had moved out just before the eruption that had preserved it, but they must have indeed gravely missed their beautiful resort home.

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If you order your research paper from our custom writing service you will receive a perfectly written assignment on journal. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality journal paper right on time.

Our staff of freelance writers includes over 120 experts proficient in journal, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your journal paper at affordable prices ! Today¡¯s biological engineering and medical technology have made several impacts on people¡¯s lives. The technology of cloning animals has become more and more mature, and the moral and ethic topics come down to and controversially debated is whether cloning humans is ethically right. As history shown, many wars have been fought between people with different religions, of different races and skin colors and beliefs. If cloning humans were created, would they be treated as normal human beings and given the same rights or would they be treated as scientific experiments and military tools? Long time ago, I saw a movie called ¡°Ghost in a shell¡±. It describes, in the near future, artificial humans are created and they are much more stronger, faster and smarter than normal human beings since their bodies were implanted with high quality mechanical materials and their brains are half made up of computer chips which connect to a virtual vast database, the net. In the movie, some of those artificial humans are used as polices to chase criminals and some are used as experiments. They have equivalent rights as humans such as the right to get married and lived together, but they are still largely controlled by humans. However, since they are so superior, some of them begin and try to take control of the human world and the movie ends with a temporary defeat of the artificial humans ¨C the master mind still remains alive and a mystery. The purpose of this movie is to tell people the bodies are just tools for the livings and what make the real identities of humans or even creatures are their souls, thus the movie titled ¡°Ghost in a shell¡±. Take a step further, will there be any differences between say, human vs. human and human vs. aliens, or in this case, human vs. artificial humans? I doubt it. Every creature ¡°with a soul¡± tries to take the advantages for its race, community, family or itself, and the consequences, no matter good or bad, are what come back inevitably for the creature to endure. When the times come, do humans really have the powers to control their own fates or even those of the others? In other words, delays of a process can not stop its grow. I¡¯d say what comes around goes around. The technology of cloning should be used and developed. It doesn¡¯t matter whether a superior human form is developed or the existing human form is enhanced. ¡°Survive the fittest¡± ¨C it is all part of growing and evolution process.

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Wal-Mart - Strategic Management Analysis

Sam Walton, a leader with an innovative vision, started his own company and made it into the leader in discount retailing that it is today. Today, years after his death, the company is still growing steadily. Wal-Mart executives continue to rely on many of the traditional goals and philosophies that Sams legacy left behind, while simultaneously keeping one step ahead of the ever-changing technology and methods of todays fast-paced business environment.

The organization has faced, and is still facing, a significant amount of controversy over several different issues; however, none of these have done much more than scrape the exterior of this gigantic operation. The future also looks bright for Wal-Mart, especially if it is able to strike a comfortable balance between increasing its profits and recognizing its social and ethical responsibilities.

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Walton had a reputation for caring about his customers, his employees, and the community. In order to maintain its market position in the discount retail business, Wal-Mart executives continue to adhere to the management guidelines Sam developed. He believed in three guiding principles 1. Customer value and service, . Partnership with its associates, and . Community involvement.

Implementing the strategy put together by Sam Walton emphasizes building solid working relationships with both suppliers and employees, being aware and taking notice of the most intricate details in store layouts and merchandising techniques, capitalizing on every cost saving opportunity, and creating a high performance spirit. Wal-Mart stores operate according to their Everyday Low Price philosophy.

Wal-Mart has invested heavily in its unique cross-docking inventory system. Cross docking has enabled Wal-Mart to achieve economies of scale, which reduces its costs of sales. With this system, goods are continuously delivered to stores within 48 hours and often without having to inventory them. Lower prices also eliminate the expense of frequent sales promotions and sales are more predictable. Cross docking gives the individual managers more control at the store level.

A company owned transportation system also assists Wal-Mart in shipping goods from warehouse to store in less than 48 hours. This allows Wal-Mart to replenish the shelves four times faster than its competition.

Wal-Mart has been led from the top but run from the bottom; a strategy developed by Sam Walton and carried on by a small group of senior executives led by CEO David Glass. Although recent growth has led Wal-Mart to add more management layers, senior executives strive to maintain its unique culture.

Wal-Mart has been extremely successful in competing in the retail industry by combining service, price, and quality. However, other merchants may object to Wal-Marts entry into their community. Because of its ability to out-price smaller competitors, Wal-Marts stores threaten smaller neighborhood stores which can only survive if they offer merchandise or services unavailable anywhere else. This makes it very hard for small businesses, such as mom-and-pop enterprises, to survive. The increasing opposition indicates that the road ahead for Wal-Mart may not be as smooth as they had planned. This requires Wal-Mart to rethink its expansion strategy since it would not be profitable to operate in an unfriendly community.

The ever-changing market presents continuing challenges to retailers. Wal-Mart has expanded with its Super-centers and Sam's Club divisions where customers are being offered a wide choice of shopping experiences, but no one operation can capture them all. Therefore, it is necessary for management to define their target market and direct their energies toward solving that specific markets problems.

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If you order your research paper from our custom writing service you will receive a perfectly written assignment on "Body Image: Problem or Fashion". What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality "Body Image: Problem or Fashion" paper right on time.

Our staff of freelance writers includes over 120 experts proficient in "Body Image: Problem or Fashion", therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your "Body Image: Problem or Fashion" paper at affordable prices ! What is the average weight? What is healthy? How do these two things compare to the standards society has on health and beauty today? What do you see when you look in the mirror? And why don't people see regular people in fashion TV advertisements? I personally think that advertisers should introduce people of all weight sizes into the fashion advertisements. Throughout history, women's roles have been to make themselves as attractive to others as possible. Although fashion and physical values have changed over time, this drive has remained constant. The recent change of women's extreme thinness has become a topic of concern in the health department. This issue starts as early as the first day a person was born. Gender differences, the surrounding environment, and the pressure of ideal image are almost impossible to escape due mostly to the everyday occurrences that one encounters. Roberta Seid's "Too "Close to the Bone' The Historical Context for Women's Obsession with Slenderness" discusses both present ideals and those of previous time periods, as well as the negative effects these standards have had on women. Andy Vu's "The Struggle for a Healthy Body Image" presents a similar topic, but it's related specifically to both male and female college students.

S. Almond's "The Influence of the Media on Eating Disorders" tries to make the point of how everyone was made to be unique. Almond says that products are often advertise to promote the ideal body image. A lecture by Susan Rausch touched on both college students and society as a whole, offering statistical data on eating disorders and societal views on physical appearance.

And In Ann Marie Cussins "The Role of Body Image in Women's Mental Health" she discusses the issue from a standpoint aspect.

Rausch begins her speculation with a question Why is it that people treasure variations in the magnificence of nature, but not in the concept of beauty in ourselves? Each expert comments the fact that over the past 40 years, the representations of beauty such as models, actresses, and Miss America, have been getting thinner and thinner. These symbols of perfect beauty are wearing sizes 1, 0 and even smaller (Vu 1), portraying only the thinnest 5 to 10 percent of Americas that fit in this size category (Seid 47). Each agrees that the current average American is now considered "overweight". However, Seid and Raush support this statement with statistics 0 to 5 percent of women do not feel they meet the "standard", leading millions of women to think abnormal of themselves (Seid 47). Rausch mentioned that 47 percent of women with normal weight feel they are overweight (Raush's speech outline ).

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Seid mentions that women's self-image successfulness, and survival could be determine mostly by the way the look. As for men, success is based on how they act and what they accomplish (Seid 480). The way a person looks and their personality determines the person they are able to interact with. In society today, women are viewed as beautiful and vulnerable whereas men are classified as strong and powerful. Cussins explains that women are unconsciously dissatisfied with their motherly role toward daughters (Cussins ). One of Cussins's patient talk about her unhappiness with the problem of bulimia, and how bulimia effected the relationship with her mother and family. The patient tries to develop a healthy diet to make her mother happy but she throws up everything she eats or she will feel depressed. Not only is it hard for the patient but also for the mother since she feels that her child is communicating less in-depth with her (Cussins 110-111). This only one of few effects that a person has to deal with if he or she tries to achieve the ideal weight. Almond said that "constant media pressures can lead to body dissatisfaction, which may result in distorted eating patterns". He also says that the media portraits the "ideal figure", making women think that they are overweight because they don't look like the person in the advertisement, resulting in body dissatisfaction. He points out that products are advertise displaying the ideal body image in hope that people will purchase the product thinking that they are also going to look like that person in the display. Trying to achieve this can lead to "depression, stress, guilt, shame, insecurity, unhappiness, and lower self-confidence" (Almond 67). The most recent transformation in clothing styles have also played a key role as well; Seid states that the more revealing fashion allows no compensation for the body "underneath". With men the issue tends to be on a different side of the spectrum bigger is better. In the attempt to "bulk up" and play the man's role, many turn to the use of steroids, which are harmful to the body and can produce many serious problems, including cancer (Vu ).

We must now look at the main problems in order to find a way to solve this problem, it has already become a social disease and people need to realize that trying to achieve the "ideal size" is almost impossible (Vu ), and even if they do, the damages they do to their bodies can make them feel worse than when the first started to lose weight, it could even lead to death. The question that remains is weather the advertisement individuals and institutions have truly looked into, and understood, the effects of such ideal standards, and when, or if, changes will ever take place. The aftermath that occurs while trying to aim for the so called "ideal' image. And how family and friends affect the way you feel about your body.

In the attempt to become the "perfect" woman, each expert holds that many put themselves trough both psychological and physical pain. Though they each emphasize eating disorders, they do so in different ways. Seid speaks of eating disorders on a whole, relating them to current dieting practices. She states that effects of deprivation can be found in many dieters tension, irritability, pre-occupation with food, and exhaustion are all present (Seid 478). Vu asserts that a lack of nutrition can lead to the consequence of disorders such as anorexia and bulimia anorexia can force the body to start feeding on itself, bulimia can cause damage to the teeth and esophagus, and both are life threatening (Vu ). When the person tries to starve itself to lose weight the body might develop anorexia and bulimia; causing the individual to throw up everything he or she might eat. Men use steroids in to deal with body dissatisfactions. Excess of this drug may lead to "brain cancer, liver damage and heart attacks", even young healthy men can be effected (Vu ). The question now lies on whether or not the person pays a high price in trying to achieve the "ideal' image. All of the experts say the price is not worth it. Rausch states in Vu's article that the advertising industry promotes a body image that is "biologically" impossible to achieve and "live up to" (Vu ). Seid says that "numerous studies demonstrate that the majority of the "fat" cannot slim down permanently. The problem is not their lack of willpower, but the unreasonable expectation placed on them to weight a certain amount" (Seid 478).

I personally think that the effects of trying to achieve the "ideal" image is not worth paying the price for. The person is damaging the body instead of trying to help it. Some people lose weight only to gain it back later, so what is the point of doing it. I think that each person has a different body type and metabolism, some people can't lose weight even if they try to, leaving them depressed and anxious in the "journey" towards the perfect body. Bulimia and anorexia are horrible diseases to deal with because of the things they do to the body. I'm not suggesting that if your fat, you can't exercise or live a healthy life, I think this can be achieved. Just look at the line men playing football, summon wrestlers, they are "big" but at the same time they are healthy. People cannot just look at the body from the outside, but from the inside. Skinny people are not always healthy, sometimes they are malnourish, or have diseases such as the ones pointed out by Vu, anorexia and bulimia.

Media has greatly influence people into falling into the trap of what is in style and what is not. Teenage girls are affected by compulsion to receive a degree of thinness that they see in models (Cussins ). Women who look at fashion magazines wanted to weight less and are more worry about getting fatter than the women who read news magazines (Rausch ). "There has been a shift in the media portrayal of the "ideal' body size for women, from the voluptuous curved figure of Marilyn Monroe in the 150s to a thinner "waif-like' look of Kate Moss in the 180s" (Almond 67). Over the years the media advertising models have been getting thinner and thinner; making women more dissatisfied because they want to look like that "girl" in the advertisement. The media have developed the ideal body shape in the hope that it will create more sales of the product that they are trying to sell. But it seems like the advertisement and media industries are not caring about how a person feels in trying to achieve the ideal body. By promoting the ideal body the media contribute to eating disorders (Almond 67).

I believe that the media is the most contributing factor to this problem. They have develop the ideal image of what a person should look like but most of it is false advertisement.

I never see a "fat" person on TV advertising about a beauty product or a new fashion design. When you flip the pages of most magazines all you see is thin women advertising the new Victoria's Secret new collection. Why doesn't the media use people of all sizes in their advertisements to fill up the needs of all people. I'm not saying I don't like the present people in the advertisements, to be honest, as a man I like to see "hot" women in advertisements but we have to look at the reality that the people need to see more variety of "sizes" to satisfy the kinds of people who are looking for something like them, and not making them feel bad because they are looking at something that is "impossible" to achieve.

Now the question that remains is how can we start solving this problem of the "ideal' imagine. Short says that "Once society starts to realize that society's stereotypes are just stereotypes, and actually not ideal situations, then people will start to find a cure" (Vu ).

Seid suggest that "we recultivate our tastes and find a saner middle ground where our bodies can round out with more life, flesh, and health; where we can relish the fruits of our prosperity without self-punishment" (Seid 48). Seid also says that people must get rid or the thought of the "ideal' image, "because it is misguided and destructive", she says (Seid 484). Cussins suggest that psychotherapist need a new approach in treating eating disorders. Cussins says that many doctors threat the eating disorder as a second symptom to the eating disorder, making the patient have to come to many visits in a lengthy recuperation. The problem is that the lengthy treatment has a high drop out rate. "A specialized service where a woman feels that her initial contact gives her hope through feeling that someone is immediately making sense of her problems would avoid the high drop-out rate of those who take a tentative first step", Cussin suggest (Cussing 11-114).

I agree with all the suggestions that have been made by all of the experts, a therapy that understands the patient's psychological problem with weight needs to be an option for the patient, not just one therapy that looks at the problem from the "outside". Having the support of family and friends should also help the person accept who they are. This is very important because sometimes even family members put the person down, and the family is the most important thing in a person's life. If the person does not have the support of the family than it is going to be even harder for he or she to deal with the problem of the "ideal' obsession.

And finally, I think the media contribute the most damage to the "not ideal' people. When I'm watching TV all I see in the fashion advertisements is thin models, not only on television but also in most fashion magazines. I am not "fat", but I can not even imagine how an "ever size" person feels when they see mostly thin people advertising something that is not fitting for them, too small, or just not their "taste". I think that the media should advertise products, and fashion for all types of people thin, oversized, pretty, ugly. This way of advertising would please all stereotypes, and I honestly think that it would help reduce the problem that itself has created the "ideal image".

The obsession over thinness has been in the past, is here in the present, and will be in the future. Based on the sources synthesized, if people don't do something soon to change this "ideology", it will take many centuries to get over something that has evolved for hundreds of years. Fashion, media, family members, and peer pressure will continue to be major factors in the obsession with slenderness. As a result, as long as these issues are still here, the dangerous aftermath will continue to plague Americans for centuries to come "We stand poised between a past for which we have lost respect and a future we must now struggle to envision" (Seid 485).

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Our staff of freelance writers includes over 120 experts proficient in Assassination of John F. Kennedy, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Assassination of John F. Kennedy paper at affordable prices with cheap essay writing service! The assassination of a U.S. President is the most violent single act, short of war, which can be inflicted upon the American society. The President is our only nationally elected official and is the individual embodiment of national hopes and aspirations. It is through the President by which we each are, individually and personally, linked to the fundamental ideals of the Republic, idealized by the Founding Fathers and expressed in the Constitution. Consequently, a presidential assassination mandates not only criminal investigation, but also creates the requirement for a national inquest to define the political and constitutional implications of such a crime. No stone can be left unturned, no clue overlooked, and no possibility ignored in the investigation of a presidential assassination.

It has been over thirty years since the assassination of President John F. Kennedy (JFK) and there still remain many significant and disturbing questions among a notable portion of the population, regarding the how and why of his death. The sheer volume of these strange coincidences and connections has led some parties to suggest many different answers to the Kennedy case. For every powerful group or figure with something to gain from Kennedy's death, there is a theorist ready to explain how that group arranged the murder.

As additional conflicting information is made available, it becomes harder to decipher what actually happened in Dealey Plaza on November , 16; however, at the same time, it is becoming clearer that the shooter did not act alone. Based on acoustical evidence, it has now been proven (with 6.% certainty) that four shots were fired at JFK, three from behind, and one from the right-front of the Presidents limo. As we attempt to assemble the pieces of this puzzle into some logical conclusions, it appears that the assassination was the result of a conspiracy involving the Mafia. Although organized crime was not involved on a national level, local Mafia members (mostly from Chicago and New Orleans) probably played some part in the assassination, and may even be ultimately responsible. However, the covering up of vital information relating to the assassination appears to have involved Robert Kennedy, several government agencies, the media, and others. One reason for the cover up was national security, but perhaps the main reason was to shield the public from the embarrassing, immoral,and illegal actions of our government agencies and leaders (including the Kennedys).

As one delves deeper into the inner workings of our government institutions, it is amazing to discover that the CIA was working with the Mafia and exiled Cubans to overthrow Castos government, and that the Kennedys had actually planned to assassinate Castro, using Mafia killers. Back in 160, Joseph Kennedy enlisted the help of the Chicago Mafia to help JFK win the presidential election. JFKs extra marital affairs with Marilyn Monroe, Judith Exner, and others were also disappointing revelations, especially since Exner was also Sam Giancanas mistress. Many of the players and suspects in the investigation were government operatives and informants who also had mob connections, and vice versa, making it difficult to determine who was loyal to what organization. In short, everybody involved in the fiasco had something to hide, so they all mutually agreed not to reveal the sordid details, and furthermore, to eliminate anyone who might.

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Mobsters such as Charles Nicoletti, Johnny Roselli, and Sam Giancana, of the Chicago family, were all brutally murdered during the mid-170s. In addition to the Chicago killers, Carlos Marcello (New Orleans) and Santo Trafficante, Jr. (Tampa) were named by Mafia Godfather Joe Bonanno as being involved in the conspiracy to kill Kennedy. According to Bonannos understanding of the plan, Giancana ordered the hit on JFK, and shooters were positioned at three locations in Dealey Plaza on the grassy knoll, in the sewer on Elm Street, and in the Texas School Book Depository. Roselli was the man in the sewer, while contract and/or pro-Cuba assassins were stationed at the other locations. Although there are some inconsistencies regarding the exact details, it is very probable that the Chicago Mafia is responsible for JFKs assassination, and that Johnny Roselli fired the fatal head shot from the grassy knoll or the storm drain.

An entry wound below the shoulder would explain the shirt and jacket holes being about six inches below the top of the collar. It would also serve to explain the autopsy sketch showing a wound well below the collar line. And it would explain the Secret Service testimony that it was six inches below the collar. The supposition that the bullet also fell out of Kennedy's back accounts for the bullet found on the stretcher. The tiny bone fragment accounts for the small throat wound. Also, a bone fragment would explain the absence of metallic traces on the holes in the front of the shirt. By describing that Kennedy and Governor Connally were hit by separate bullets, leads to a multiple-assassin theory.

Films of the assassination show that a maximum of only 1.8 seconds could have elapsed between the earliest point at which Kennedy was first hit and the latest point at which Governor Connally was first hit. Since the bolt of the murder rifle cannot be operated in less than . seconds, it could not possibly have been fired twice during the time in which both men were hit. That means that there were at least two different assassins.

If the F.B.I autopsy report is accurate, then the Commission's autopsy findings had to be purposely falsified. The implications of this are almost too disturbing to imagine. Yet, the fact that the autopsy surgeon, Commander Humes, burned "certain preliminary notes" has given rise to the theory that the "preliminary notes" actually contained the earlier version of the autopsy referred to by the F.B.I. This question is unresolved.

The motive of the Chicago Mafia to kill Kennedy was because of his public crusade against organized crime. On one hand, JFK used the mob to win the election and to do his dirty work, but on the other hand, he employed Robert F. Kennedy as Attorney General to prosecute the Mafias leaders. A dangerous situation, to say the least! Although the Chicago Mafia was responsible for ordering the hit on JFK, it is still unclear whether they were influenced or assisted by members of the CIA or some other government agency. I feel that the truth about the Kennedy assassination will never be fully revealed for the fear of incriminating a large part of our political society. It is my opinion that the truth will continue to be a mystery for many years to come.

Please note that this sample paper on Assassination of John F. Kennedy is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Assassination of John F. Kennedy, we are here to assist you. Your cheap custom college paper on Assassination of John F. Kennedy will be written from scratch, so you do not have to worry about its originality.

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By Ramona Rudert

It was interesting to see how a company selling high priced automotive equipment has become successful in spite heavy competition in a small niche market. Ms. Rudert gave an excellent speech on some of the challenges her company has faced and how they have overcome those challenges.

Some of the problems her company has faced are as follows

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• Heavy competition

• Infrequent purchases

• Shrinking margins

• Too much product chasing too few buyers

To overcome these problems her company has had to be creative as well as persistent. One example she gave was when their new paint booth came out it was drastically more expensive then what local business were used to so in order to show them the difference her and her husband set up a new company that allowed people to rent the new paint booth for the day. This let potential customers come in and paint in the booth and see the difference. This marketing strategy led to sales of the paint booth and has set this particular paint booth as the industry standard. In addition to creative marketing strategies the following are a few of the other ways that her company has overcome challenges

• Creating a website presence

• Pioneering new products

• Creating multiple streams of income

• Establishing a profit partner program with their dealers

In a small industry such as the automotive equipment industry Ms. Rudert believes that great companies make a big difference in the little details. I have to agree with Ms. Rudert. Company's products are becoming comparable but the difference is in the service, the website, the convenience, and the little details.

Ms. Rudert said it best when she shared this quote. "The real path to greatness it turns out requires simplicity and diligence. It requires clarity, not instant illumination. It demands each of us to focus on what is vital and to eliminate all of the extraneous distractions"

- Jim Collins

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If you order your research paper from our custom writing service you will receive a perfectly written assignment on Marketing Orientation. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Marketing Orientation paper right on time.

Our staff of freelance writers includes over 120 experts proficient in Marketing Orientation, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Marketing Orientation paper at affordable prices ! Discuss the notion of Marketing Orientation. What, if any, are the links between marketing orientation and organisational performance?

Market orientation is an organisations disposition to provide superior value to its customers continuously (Slater and Narver, citied in Han, Kim and Srivastava 18). Kohli and Jaworski as cited by Avlonitis and Gounaris (1) suggested that the market orientation framework consists of three components, intelligence gathering, intelligence dissemination and responsiveness. They also proposed that this framework is influenced by a number of antecedent variables, such as top management involvement and interdepartmental conflict, is moderated by environmental variables including market turbulence, and is manifested in a number of outcomes, for example, esprit-de-corps and company performance (Ngai and Ellis 18). Noble, Sinha and Kumar (00) states that there is support that by striving to achieve market orientation will have a positive effect on organisational performance.

Intelligence gathering is the first step in the market orientation framework. The major type of information acquired is on customers' needs and preferences. Although intelligence gathering pertains to these customer needs and preferences, the process also includes an analysis of how these may be affected by factors such as government regulations, technology, competitors and other environmental factors (Deshpande 1). This is so organisations can understand how their products cater for and satisfy customer needs and wants better (Avlonitis and Gounaris 1).

Effectively responding to a market need requires the participation of the organisation as a whole from research and development, manufacturing, purchasing right through to the sales and marketing departments. For the organisations to adapt to these needs the intelligence gathered from the previous process needs to be communicated, disseminated and sold to relevant departments and individuals (Deshpande 1). By disseminating the information it will familiarise and mobilise the organisation towards the objectives and goals required to provide customer value and satisfaction (Avlonitis and Gounaris 1).

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Responsiveness takes the form of selecting target markets, designing and offering products and services for catering to their current and anticipated needs, and producing, distributing, and promoting the products in a manner that elicits favourable end-customer response (Deshpande 1). It is also adjusting products towards market needs and wants, rather than according to the organisations beliefs and perceptions (Avlonitis and Gounaris 1).

However, there are antecedent variables that can enhance or impede the implementation of the framework towards market orientation. Avlonitis and Gournaris refer to the Top Management Team (TMT) as an important influencing factor. The reason why the TMT are important is that they are the ones that must ensure that the structure is in place so that the organisation can effectively implement the new strategies to gain market effectiveness. The factors that make them influential is how likely are they to encourage employees to successfully implement these strategies, share market intelligence and be responsive to market needs (Deshpande 1). It could be said that the greater the encouragement and acceptance of the TMT, the greater the market intelligence generation the intelligence dissemination and the overall responsiveness to market change. Another important factor to consider is that responding to market needs often calls for change within the organisation is some form or another. Change of any kind has elements of risk, how big a risk is determined by the nature and size of the change. For that reason the greater the risk aversion of the TMT, the lower the market intelligence generation, intelligence dissemination and the responsiveness of the organisation.

Deshpande (1) refers to departmental dynamics. This refers to the formal and informal interactions and relationships among the organisations departments. An important aspect of departmental dynamics is conflicts, this usually arising from departments having incompatible objectives. The greater the interdepartmental conflict, the lower the market intelligence dissemination and the responsiveness of the organisation. Deshpande (1) also alludes to interdepartmental connectedness. This refers to the degree of direct formal and informal contact among employees across departments. The greater interdepartmental connectedness is, the greater the market intelligence dissemination and the responsiveness of the organisation. On a more structural level Matsuno, Mentzer and Ozsomer (00) talk about the organisations centralisation and formalisation. Centralisation refers to the amount of responsibility and authority delegated throughout an organisation and the extent of participation by organisational members in decision-making. Formalisation is defined as the emphasis placed within the organisation on following specific rules and procedures. The greater the formalisation of an organisation, the less it will tend to generate, disseminate, and plan a response to market information but the more effective its response implementation. The greater the centralisation of an organisation, the less it will tend to generate, disseminate, and plan a response to market information but the more effective its response implementation Deshpande (1).

Han, Kim and Srivastava (18) refer to environmental factors that can effect customer satisfaction. Environmental factors refer to competitive intensity, market turbulence and technological turbulence. These environmental factors help organisations to produce products and services that provide value for customers. Competitive advantage comes from the ability to shape buyer perceptions, preferences, and decision making, in which technology and innovation are critical factors. Technical innovation and knowledge management also contributes to customer satisfaction.

The greater the market orientation, the greater the esprit de corps and organizational commitment of employees. Many executives noted that a market orientation provides a number of psychological and social benefits to employees. In addition, a market orientation leads to a sense of pride in belonging to an organization in which all departments and individuals work toward the common goal of serving customers. These matters result in employees sharing a feeling of worthwhile contribution and stronger feelings of job satisfaction and commitment to the organization

A market orientation is likely to lead to improved performance because it is the organizational culture and climate that most effectively encourages the behaviors necessary for the creation of superior value for buyers and, therefore, continuous superior profit for the business

Please note that this sample paper on Marketing Orientation is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Marketing Orientation, we are here to assist you. Your persuasive essay on Marketing Orientation will be written from scratch, so you do not have to worry about its originality.

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