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Increasing globalization of businesses has further strengthened the need for effective and efficient international managers. While success in international management was hitherto determined by self-preparation, real-life experience, and circumstances, firms and educational institutions have realized the need for systematic preparation of prospective international managers. In addition to emphasis on the technical knowledge of international business, emphasis is being placed on human interactions determined by culture.


The culture of any nation is divided into frontstage and backstage culture. Frontstage culture is any aspect of a given culture which members of that culture are willing to share with the outside world. These are those cultural aspects, the practice of which provide tremendous pride to the member. The other side of culture, backstage culture, includes aspects of the culture which members of that culture do not want the outside world to know. Reasons for such secrecy include competitive information, guilty feelings, and embarrassment avoidance. It is extremely important for international managers to understand backstage culture in depth.


In order to prepare for acculturation with foreign partners, prospective international managers should have developed the following traits


a. Country Knowledge,





b. Emotional Stability,


c. Risk Taking,


d. Good Listening,


e. Adaptability,


f. Empathy,


g. Intuition,


h. Respect for Others,


i. Cosmopoliton Outlook,


j. Curiosity,


k. Entrepreneurship,


l. Flexibility,


m. Linguistics,


n. Sense of Humor,


o. Tolerance, and


p. Sporting Abilities.


The traits listed above can be developed through university education or through training programs provided by businesses. Alternative training options are apparent multicultural management and geocentric itercultural management. In apparent multicultural management, centralized training centers are used and mangers from around the world congregate at these centers in order to arrive at common principles of operation. In geocentric intercultural management, centralized training is augmented by periodic training courses located at foreign sites. Executives are debriefed for information from their locations of operation.


As time goes by more and more businesses are realizing the importance of culture in international decision making. Executives are also realizing that systematic education and preparation in cultural affairs and successful traits for international operations are becoming deciding factors in success or failure of long-term transnational business operations.





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