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The operations management is the core function in any organization but responsibility for operations is often spread between many different functions and personnel. The importance of operations management has increased dramatically in recent years. Shorter product and service life cycles, better-educated and quality-conscious consumers, and the capabilities of new technology have placed increasing pressures on the operations function to improve productivity while providing a big matrix of high-quality products and services. Operations management plays a strategic as well as a tactical role in satisfying customer needs and making their firms strong competitors.

Operations managers determine what should go into an operating system, such as equipment, labor, tools, facilities, materials, energy, and information and how these inputs can best be obtained and used to satisfy the requirements of the market place. They are focusing on carefully managing the processes to produce and/or distribute products and/or services.

Usually, small businesses dont talk about operations management, but they carry out the activities that are associated with operations management. The technological change, quality of the product or service and timing are some of the factors in operating management. For that reasons Ries Graphics, family-owned small printing company located in Butler, Wisconsin makes the decision to expend in the uncertain economy. The company decided to invest $10 million into “state-of �the-art equipment and 15,000 square-foot addition.” [] By executing this decision, Ries Graphics would become more competitive. They would be able to deliver better quality product with quicker turnaround time. With the new tooling, Ries would be able to lower their internal cost and then pass some saving onto their customers. Additional internal saving could be obtain by increased productivity. One new press is much more efficient it is capable to do the work of the two old presses. Finally, due to the retooling Reis Graphics was able to change their manufacturing processes, which allow them to buy less expensive rolls paper instead of pre-cut sheets. This change created even additional savings by reducing wastepaper.

The new equipment and changes in the production processes done by Ries Graphics allowed them to improve order-processing time. The shorter order processing time would allow them to increase number of processed orders not only from current customers but also from newly acquired customers. They would be able to acquire new customers because they should have additional capacity and be more price competitive due to the more economical production processes. Additionally there should be bigger customer base due to the projected by Andrew Paparozzi, chief economist of the National Association for Printing Leadership [], industry sales growth up to 4.1% next year.

Help with essay on Article Summary and Critique

1. University of Phoenix (Ed). (00). Operations management Strategy and analysis [University of Phoenix Custom Edition e-text]. Upper Saddle River, NJ Prentice Hall.


. Joel Dresang; Ries retools printer business. Milwaukee Journal Sentinel, Business, July , 00, Vol. 1, Metro Edition, pg 1D,

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